Carson Matthews, Buckhead Office, REALTOR®
While Atlanta’s housing market remains stuck in low gear, the trend toward certified green or “sustainable” homes has been growing.
More builders are adopting sustainable practices and more buyers are weighing the economic benefit of paying a little extra up front for a house featuring environmentally sound design, construction standards and materials.
“Even if the economy had not gone sour, people are looking at sustainable practices and materials, not just for housing, but for the entire neighborhood,” said Sibet Freides, president of Idea Associates Inc., a marketing and consulting firm with a real estate development focus. Idea Associates clients include Reynolds Signature Communities, The Settings Development Companies LLC and Urban Land Institute.
“You might have some builders who have been in the industry for a long time who are thinking this is a passing fad, but people have bought into the concept of sustainability,” Freides said. “Younger buyers have now come to expect it and I don’t think the industry, as a whole, thinks it’s a fad anymore.”
According to a report by Carson Matthews, a Realtor with Atlanta Fine Homes Sotheby’s International Realty, in the first quarter of 2010, green homes comprised 8.4 percent of the new homes on the market, which compares consistently with the 2009 total of 8.5 percent,
Matthews is a certified EcoBroker and the author of a blog, www.GreenToTheScene.com, which delivers news about green residential building in Atlanta.
In April, Matthews launched the Green MLS Toolkit, a resource that can be used by any Multiple Listing Service to track green activity.
In the first three months of 2010, Matthews reported that the median selling price of a certified green home was $494,000, which is 133.5 percent higher than a conventional new construction home; however, the report shows green homes are fetching more at closing.
“In the first quarter, green houses sold at 98 percent of list, whereas standard new construction homes sold at 92.5 percent,” Matthews said. “In the custom home market, that percentage is much higher.”
“Green building is here to stay,” said Les Stumpff, president of the Greater Atlanta Home Builders Association (GAHBA) and regional manager for Texas-based Standard Renewable Energy, which provides energy audits for homeowners, businesses and government entities.
“There is a growing awareness of how much energy and water and, therefore, money can be saved by owning a home built to some level of green-building standards,” Stumpff said.
Other benefits, such as better indoor air quality and overall comfort, will increasingly propel demand for green homes.
“The housing recession has made it more difficult to adopt building standards that increase new home prices, but builders who were building green in good times will continue to build green as housing starts return,” Stumpff said.
Although they cost a little more, the formula for building green houses is not very complicated, said Matt Hoots, founder and CEO of The Hoots Group Inc., a full-service green contractor, and co-chair of the GAHBA Green Building Council.
Together with the GAHBA, Hoots helped develop the EarthCraft House residential green-building program in partnership with Southface Energy Institute, a nonprofit educational organization dedicated to promoting environmentally sustainable homes.
“You start with a good design,” Hoots said. “You can save 30 [percent] to 40 percent in operating costs right there.”
Every aspect of the design is critical, from sighting the house on the lot to putting windows in the best location to ease the load on the HVAC system and limit the cost of blinds.
“If you only build to the standard energy-efficiency code, you’re almost building an EarthCraft-certified house,” Hoots said. “Unfortunately, a lot of builders build around the code or to barely meet code.”
As materials, utility and appliance manufacturers jump on the sustainable bandwagon, the expense gap between building green and building traditional housing is diminishing — resulting in more reasonable pricing for higher- performing homes, experts say.
Currently, Freides’ clients are building two new showcase green homes, one in The Settings of West Point Lake near LaGrange, and one at Achasta, a golf community near Dahlonega. Both houses are being built by Johnna Barrett of SUSTAIN house, the residential division of Atlanta-based architecture and interior design firm Barrett Design Inc.
“We started with a budget and we’re learning that it doesn’t have to cost that much more to build green,” Freides said.
Among other products, the green houses incorporate a radiant barrier sheathing that reportedly reduces monthly air conditioning bills by 17 percent, green bedding products, and tile and wood components made from recycled materials.
“A lot of this stuff is common sense and people need to be educated about the products and building practices that are available,” Freides said.
Read more: Sustainable homes no longer seen as just a fad – Atlanta Business Chronicle
Atlanta Fine Homes Sotheby's International Realty Blog 
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