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Delta offers bookings on Facebook

August 16, 2010

Atlanta Business Chronicle

Delta Air Lines Inc. on Thursday debuted what it calls the industry’s first social media “Ticket Window,” which lets customers book tickets directly from the Delta Facebook page and other social media sites.

Delta’s Ticket Window allows Facebook users to complete a full travel booking using a dedicated “tab” at facebook.com/delta without navigating to delta.com. Atlanta-based Delta (NYSE: DAL) said it plans to expand its Ticket Window to other sites, including online banner ads to allow full booking capabilities within the airline’s advertisements.

The airline also this week launched a redesign of Delta.com

“Our customers are spending more time online and are looking for new ways to connect with us,” said Bob Kupbens, Delta vice president of eCommerce, in a statement. “We’re now delivering technology where our customers are – from our own website to our Facebook page to Internet news sites and beyond. We already know Facebook is the most used website by inflight WiFi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window.”

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