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W Atlanta-Downtown Introduces Atlanta’s First BLT Steak and DRINKSHOP

April 10, 2009
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The W Hotel & Residences Downtown Atlanta

NEW YORK – April 9, 2009 – W Hotels Worldwide, the hotel category buster and industry innovator, proudly unveils the new W Atlanta-Downtown and The Residences at W Atlanta-Downtown. Ideally located in the heart of Atlanta, W Atlanta-Downtown offers a whimsical wonderland of nature-inspired design, setting the stage for the perfect escape in Atlanta’s bustling Downtown business district.

Owned and developed by Barry Real Estate, W Atlanta-Downtown provides a full contemporary lifestyle experience, featuring 237 stylish guest rooms, 74 branded residences, three destination bars, the Atlanta debut of chef and restaurateur Laurent Tourondel’s BLT Steak, a glamorous zero-edge pool, signature Bliss® spa, state-of-the-art SWEAT® fitness facility with panoramic city views, more than 8,900 square feet of ultra modern meeting and event space, and the ultimate in Whatever/Whenever by way of a private helipad for guests on the go.

Designed by award-winning architects Pickard Chilton, with interiors by Toronto-based design firm burdifilek in collaboration with HKS Hill Glazier Studio, W Atlanta-Downtown blends organic architectural elements with contemporary design to create a playful and energetic ambience.

The opening of W Atlanta-Downtown introduces DRINKSHOP, Atlanta’s first-ever haute cocktail beverage program. Developed in partnership with critically-acclaimed New York-based mixologist Sasha Petraske, whose Manhattan and London versions of Milk & Honey forever changed cocktail culture, DRINKSHOP is already one of the coolest destinations in Atlanta.  Bottles arrive at guest tables frozen in solid blocks of ice accompanied by freshly-made mixers such as strawberry lemonade, spicy homemade ginger ale, raspberry-rickey soda, and freshly made mojito mix.

W Atlanta-Downtown is located at 45 Ivan Allen Jr. Boulevard, Atlanta, GA 30308. Ideally situated in Allen Plaza, the prestigious center of the city’s vibrant financial district, W Atlanta-Downtown offers guests and residents easy access to leading cultural, entertainment and shopping attractions including the CNN Center, Philips Arena, Georgia Dome, Georgia World Congress Center, Centennial Olympic Park, Georgia Aquarium and the World of Coca-Cola.

The W Hotel & Residences Downtown Atlanta is represented by Atlanta Fine Homes Sotheby’s International Realty and has an on-site sales center and decorated models.  There are 74 residences priced from the mid $200s to $3 million and decorated models.  Please contact Angel Ramos or Tracy Glass for more information, or view the web site: www.wresidencesatlanta.com.

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