Last year, 38 percent of the calls to the real estate firm stemmed from Internet efforts, said Janet Blanton, vice president of marketing and a founding partner. Using social networking takes a “professional situation and makes it a little more personal,” she said.
With all of its efforts in the social networking realm, “people are more likely to find us and to have more interest in what we’re selling,” she said.
And if people are thinking about listing a home with agents such as George Heery with Atlanta Fine Homes Sotheby’s International Realty, he said sites such as Facebook allow them to learn more about him, from seeing pictures of homes he’s sold to candid family shots.
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