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A Smart and Savvy Partnership Begins

February 10, 2009
Janet Blanton, VP Marketing

Janet Blanton, VP Marketing

One of the most unique – and precisely Sotheby’s International Realty – marketing instruments is our almost-ready-to-launch collaboration with the Global Wall Street Journal. We have been hard at work designing a “microsite” entitled, “The Business of Extraordinary Living” which will be housed on WSJ.com.

Banner ads and brand ads will direct traffic to our microsite and to sothebysrealty.com from many key influential spots throughout WSJ.com such as real estate, personal finance, the market data center, Barron’s and more.

When we embarked on this journey with The Wall Street Journal, it was with the goal of bringing our two renowned brands together to form a smart and savvy partnership that would ultimately drive traffic to listings and ensure our brand is well-positioned in front of the over 40 million monthly visitors.

“The Business of Extraordinary Living” will feature custom content, industry blogs and local market information written by Sotheby’s International Realty professionals and The Wall Street Journal writers. It will also showcase property represented by our network.

This exciting new partnership launches on March 1, 2009.

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