Referrals through Sotheby’s International RealtyDecember 22, 2008
Despite the economic challenges of the last year, Sotheby’s International Realty® affiliates have generated a significant amount of revenue through referrals from their fellow brand network members. “Referrals have been a major contributor to the Sotheby’s International Realty network this year, as we have seen them placed between international locations and from international locations to the United States,” said Jay Lanigan, director of referrals for the brand.
“Referred business has had – and continues to have – a positive flow throughout the network.” According to Jay, more than 152 broker-to-broker referrals that he assisted in closed this year, with an average sales price of more than $1.2 million. These are only a fraction of the total referrals that are placed directly between brokers.
Affiliates also benefit from referrals placed through Sotheby’s Auction House employees. According to Beth Laffey, director, auction liaison for the brand, referrals from this source have closed in a variety of locations worldwide this year including London, Switzerland, Florida, New York, Chicago and Philadelphia.
Sotheby’s International Realty affiliates also have referred many consignments to the Sotheby’s Auction House this year, including bronzes by Barye and P.J. Mene, a George Washington letter and paintings by Anthony Van Dyck, Pierre- Auguste Renoir and Albert Oehlen.